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Archive for May, 2012

Magento Worldwide Conference: imagine eCommerce 2012

May 22nd, 2012 by Todd Myers

Magento Worldwide Conference: imagine eCommerce 2012

From the moment I arrived at this year’s Magento conference, I immediately sensed this conference was different. Maybe it was the buzz of Vegas or maybe it was the feeling of kinsmanship among the speakers, attendees and staff.  I knew it wasn’t going to be the typical session after session of “look what we can do”,”how great are we”,”blah, blah, blah.” It was more about me than Magento, Roy Rubin, Bob Schwartz or any of the partners or vendors at the show. The strength of Magento’s strong community and giving people the sense they belong to a tight-knit, passionate group of leaders was evident everywhere and this year’s conference certainly solidified that fact for me!

The Magento conference was jam-packed with both technical and business tracks. While there were a lot of great sessions that were full of exciting and useful information, a couple stood out in my mind – one that spoke to the “technical geek” in me and one that inspired me to climb mountains (well, maybe not actually climb mountains, but at least to never give up).

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Retailers Keeping it Fresh: The Importance of Updating Your Website

May 22nd, 2012 by Tari Fraim

Retailers Keeping it Fresh: The Importance of Updating Your Website

Look around your retail store. Does it look different today than when you first opened the doors? Have your displays or merchandise changed over time?

If you’re a successful retailer, you’re probably nodding your head that it has transformed. You’ve made adjustments based on customer demands, changing seasons, what you’ve learned and generally, to keep things fresh. Did you know that it’s just as important to update your website as often as you make changes to your physical store, if not more?

Making changes to your website and keeping it fresh is crucial to the success of your E-Commerce business. Some people think they can invest in a website and once it’s up and running, the job is done. Sure, you can put your products online and to some degree, things may sell. But if you really want to have a successful online business, it’s important to update your site with new products, information or features and here’s why:

 

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