Specialty Retail Marketing
Consider Modern Retail your complete source for marketing support. First, we build a strong
marketability quotient into every site by making the design “searchable.” But beyond that, we can offer a host of options that are proven to generate the right kind of site traffic. The key lies in our understanding that what works for a mass merchandiser isn’t necessarily right for you. Your marketing strategy and tactics must be uniquely crafted to suit your store, your goals and your budget.
E-Mail Marketing
Modern Retail’s Store Manager™ system automatically feeds information about your products to relevant marketplaces. Marketplaces are sites that draw many, many visitors who are seeking particular categories of merchandise or specific products.
Social Media
Modern Retail has found places like Facebook, MySpace and Twitter to be compelling ways to market your site and stay in touch with your shoppers.
Paid Advertising
Modern Retail automatically submits your site to all the top search engines quarterly to make sure you can be found by your customers. These include Google®, Yahoo’s, AOL® and MSN®, among many others. In addition, Modern Retail can help you craft effective paid advertising campaigns that can be an effective tool in driving traffic and sales to your site and your store.
Search Engine Optimization
You may have heard the term, Search Engine Optimization (SEO), mentioned in regards to making sure people are seeing a web site near the top of search engine results listings. Accomplishing this requires a few different tactics. We can advise you about all of them. But, one of the most important things we can do at the outset is to design your site so that it’s “friendly” to the search mechanism (spiders) that search engines use. We’re experts in building “searchability” into your site page design. We’ve also created a unique approach that involves writing dedicated content pages to improve positioning with the major search engines.
Guerilla Marketing
This involves generating a buzz online about your site and getting other sites to link to you—a key to improving your visibility online. We can help you make your site “buzzworthy”—one that generates talk and inclusion in reviews and shopper blogs.
All of this increases search engine ranking, getting you to the top with a greater likelihood of getting those all-important clicks.
Marketplaces
Modern Retail’s Store Manager™ system automatically feeds information about your products to relevant marketplaces. Marketplaces are sites that draw many, many visitors who are seeking particular categories of merchandise or specific products.