The Specialty Retailer's Blog
Posts tagged "E-mail"
SendGrid: Revolutionizing Email Delivery
Since 1998 we’ve sent email from our application using our own, very reliable, SMTP servers. And while it has worked great, it is nowhere near as robust as SendGrid, a cloud-based email delivery and management service whose goal is to increase delivery and improve customer communications.
SendGrid has revolutionized the delivery of email from our applications because it allows us to know what happens to each and every email that leaves us. Was the message undeliverable because the email address was invalid? Did it bounce for some reason? Did the consumer mark it as Spam? SendGrid will tell you this and much more about every message sent from your application.
Email is Marketing: Using Your Email Address to Reinforce Your Store Brand
As a business owner, if someone gave you the option to promote your brand daily with little or no extra cost or effort to you, would you do it? It’s surprising the number of retailers and other businesses who miss this opportunity every day by continuing to use free email services such as Gmail, AOL, Yahoo, or other similar providers for their primary email address. Every time you send an email or someone grabs your business card with your generic email address (ex. User.Name@gmail.com), you miss out on the opportunity to reinforce the brand that you have worked so hard to build…
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William Glen
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William Glen
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