The Specialty Retailer's Blog
Posts tagged "Search Engine Optimization (SEO)"
Marketing is Time, Money and Desire
When talking with retailers they often ask for advice around marketing and developing a marketing plan. However, I find it impossible to give any advice until I listen to the retailers and get a better understanding of three important factors: time, money and desire.
The hard truth of online marketing for specialty retailers is there is no silver bullet and one-size certainly does not fit all. Over the years I’ve found people approach online marketing very differently. Some people understand a certain cost exists to “acquire” online customers, while others refuse to spend a dime on marketing…
Search Engine Optimization for Retailers
I often get asked by retailers: “How do I show up higher in the free part of Google?”
Showing up higher in Google’s organic search results can seem unobtainable to many retailers. When seeking help, they are often met with a dizzying array of Search Engine Optimization (SEO) terms, HTML code and language that’s completely unrelated to their field of expertise – selling goods to consumers. I have to admit, I’ve seen first-hand the impact a “good” SEO company can have on a retailer’s business. However, if you are unable to find, or don’t have the budget for reputable SEO firm, know that there are things you can do on your own to improve your search engine ranking…
Automatically Copying Configurable Product Information to Associated Products in Magento
Magento is arguably one of the best storefront platforms on the planet. However, entering and configuring products, especially when your catalog is integrated with your in-store point of sale system, is not easy. We believe we have simplified the process of adding products to Magento by developing a handy little extension that automatically copies down configurable product information to their associated simple products.
Magento’s simple and configurable products provide a world of flexibility for retailers, allowing them to sell and merchandise their products how they see fit. However, retailers are busy and often need to enter products …
Reserving your Facebook “Username”
You’re about to order new business cards and catalogs for your retail store. You want to put your Facebook URL on them, but the ID is too long to fit on a 2”x3” card and looks too messy on your printed materials. Have you thought about shortening your business’s Facebook address to something simple like “Facebook.com/yourstorename”? It’s easy to remember and an important part of strengthening your brand! It takes less than five minutes of your time…
Retailers Keeping it Fresh: The Importance of Updating Your Website
Look around your retail store. Does it look different today than when you first opened the doors? Have your displays or merchandise changed over time?
If you’re a successful retailer, you’re probably nodding your head that it has transformed. You’ve made adjustments based on customer demands, changing seasons, what you’ve learned and generally, to keep things fresh. Did you know that it’s just as important to update your website as often as you make changes to your physical store, if not more?
Making changes to your website and keeping it fresh is crucial to the success of your E-Commerce business…
What our clients are saying
"The E-Mail Marketing tool is very easy we have the basic three product template which we use about once a week…We can use our own images…we see which pictures people have clicked on so we know what kind of product to put up next time we send out an e-mail blast."
The Violet Hour
With our Point of Sale system we required a POS integration...the development process was made very easy by the technology Modern Retail has in place.
William Glen
About Us
With so many companies out there, how do you choose? Modern Retail is committed to helping specialty retailers be successful, both online and in-store, and we have the successful track record with retail businesses like yours to prove it. We create inspired e-commerce web solutions that are integrated with your in-store point of sale system, providing your customer with the ultimate shopping experience and you with the best efficiencies to run your business. Read More...
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