The Specialty Retailer's Blog
The Risk of Playing Technology Catch-up
I talk with storeowners every day about their websites, POS systems and their customers and business and over the past few years I’ve noticed an alarming problem that is certainly recognized and overwhelmingly ignored by almost all storeowners. It’s the complete disregard for staying current with technology.
Here’s the problem – it’s too easy to push technology to the bottom of the upgrade pile because technology is expensive. Too expensive, in fact, to care about until its too late. Time is vicious when you ignore it…
RICS User Conference 2013
Last week we attended and exhibited at a RICS User Conference in sunny Bonita Springs, FL. [RICS Software is a Point of Sale software vendor that we work with integrating their software with e-commerce websites for the specialty retailer.] The people were friendly, the weather was beautiful – particularly after a cold and dreary Midwest spring –and the food was phenomenal (steaks, lobster – they went all out for their conference). While I could easily fill a page on the food alone, given that this isn’t a food blog, I’ll stick to the highlights of the conference.
It was wonderful to see some of our specialty retail clients and meet potential clients. It was also great to meet a lot of the RICS’ folks that I talk to on a regular basis. It became clear to me while I was there how similar our philosophies are to RICS’s views. They really focus on how they can better serve their clients and make the experience better. That shared philosophy is probably what makes us such great partners…
Photography Q&A: Tripods & Models
Q. Do I use a tripod for shooting live models?-from an apparel retailer
You’re going to have to hold the camera vertical and move your body up and down to get the shot. If you used a tripod for this type of shooting it would take forever to get one shot and way too much work. Your Nikon D300 and lens will make the job very easy.
Q. When do I use a tripod?-from an apparel retailer
You will definitely want to shoot live models WITHOUT using a tripod. You’ll quickly get the hang of it once you do it. You will use a tripod shooting accessories like footwear, jewelry, handbags, etc. because you will probably drop the shutter speed so low you’ll need a tripod to hold the camera steady. I never…
Magento Imagine 2013 Conference, The Art of Commerce
After attending this year’s Magento Imagine Conference, it is easy to see why Magento is the fastest growing e-commerce platform on the planet. Sure Magneto is a very powerful and extendable system, but in my opinion that’s not what makes Magento such a tour de force. Instead, it’s the thriving community Magento has built and the passionate people behind the platform.
Just now as I’m sitting in the cafe of the hotel writing this blog someone came up and introduced himself. Your initial thought is probably, “Sure what is he trying to sell you?” Yes, there’s certainly people here pushing their wares, but there’s a genuine desire to collaborate and connect with people…
Making the Most of Pinterest Analytics
I love Pinterest! I love it for personal use, was thrilled to be able to use it for business, even more excited when Pinterest came out with Business Accounts, and now they’ve done it again. They’ve recently come out with Analytics so that business accounts can now measure where their pins are successful and where they may be falling short.
Now, I have to admit, as excited that I was that Pinterest is really focusing on helping businesses be successful on their site, when it came to doing a little research on analytics, my eyes glazed over. I’m a big picture kind of person. I enjoy all things visual and creative (like writing blogs). Analytics? Not so much.
The thing about analytics though, is that they tell a story too – an important story. They create a picture…
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