The Specialty Retailer's Blog
Finding a Time Management Solution That Works for You
When it comes to owning and running a retail store and online business, we often hear that there never seems to be enough time in the day. In fact, no matter what your role is in life, time management is one of the most important skills to develop so that you can be productive and keep your sanity.
There are so many courses out there that teach you “everything you need to know” about time management, but just like our philosophy at Modern Retail (creating an e-commerce business is not a one size fits all solution), creating a solution to help you manage your time is not one size fits all either. People are inherently different, so what works for some may not work for others…
WordPress SEO by Yoast – An Easy Guide to Getting Started
So you’ve spent all this money on a beautiful website, but what good is it if you’re not getting found? Search Engine Optimization (SEO) has always been this mystical science to me – and I’m certain that I’m not alone in this regard. Fortunately, if you have a WordPress site, you are one step ahead because WordPress is known for being a leading Content Management System (CMS) when it comes to SEO. And there’s more good news! There are plug-ins – like WordPress SEO by Yoast – that make it even better!
We set up our WordPress clients with the WordPress SEO by Yoast plug-in as we’ve found it to be very effective. If you’re looking for the technical how to get started, benefits and so on, read…
The Risk of Playing Technology Catch-up
I talk with storeowners every day about their websites, POS systems and their customers and business and over the past few years I’ve noticed an alarming problem that is certainly recognized and overwhelmingly ignored by almost all storeowners. It’s the complete disregard for staying current with technology.
Here’s the problem – it’s too easy to push technology to the bottom of the upgrade pile because technology is expensive. Too expensive, in fact, to care about until its too late. Time is vicious when you ignore it…
RICS User Conference 2013
Last week we attended and exhibited at a RICS User Conference in sunny Bonita Springs, FL. [RICS Software is a Point of Sale software vendor that we work with integrating their software with e-commerce websites for the specialty retailer.] The people were friendly, the weather was beautiful – particularly after a cold and dreary Midwest spring –and the food was phenomenal (steaks, lobster – they went all out for their conference). While I could easily fill a page on the food alone, given that this isn’t a food blog, I’ll stick to the highlights of the conference.
It was wonderful to see some of our specialty retail clients and meet potential clients. It was also great to meet a lot of the RICS’ folks that I talk to on a regular basis. It became clear to me while I was there how similar our philosophies are to RICS’s views. They really focus on how they can better serve their clients and make the experience better. That shared philosophy is probably what makes us such great partners…
Photography Q&A: Tripods & Models
Q. Do I use a tripod for shooting live models?-from an apparel retailer
You’re going to have to hold the camera vertical and move your body up and down to get the shot. If you used a tripod for this type of shooting it would take forever to get one shot and way too much work. Your Nikon D300 and lens will make the job very easy.
Q. When do I use a tripod?-from an apparel retailer
You will definitely want to shoot live models WITHOUT using a tripod. You’ll quickly get the hang of it once you do it. You will use a tripod shooting accessories like footwear, jewelry, handbags, etc. because you will probably drop the shutter speed so low you’ll need a tripod to hold the camera steady. I never…
What our clients are saying
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The Violet Hour
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The Violet Hour
About Us
With so many companies out there, how do you choose? Modern Retail is committed to helping specialty retailers be successful, both online and in-store, and we have the successful track record with retail businesses like yours to prove it. We create inspired e-commerce web solutions that are integrated with your in-store point of sale system, providing your customer with the ultimate shopping experience and you with the best efficiencies to run your business. Read More...
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