Email Marketing Integrations

Introduction

Connecting your favorite email marketing tool to Shopify, BigCommerce, WooCommerce or Magento is easy. Typically, the email marketing company have ready-made integrations with these platforms, and it’s a simple matter of installing the app or extension. However, if you’re an established business with a point of sale (POS) or enterprise resource planning (ERP) system, you’ll have email addresses in that system as well. Getting these email addresses to synchronize with your email marketing service is likely troublesome. Modern Retail can help you seamlessly integrate the email addresses in your POS or ERP system with your email marketing tool. Currently, Modern Retail supports two companies, Klaviyo and MailChimp.

Klaviyo Integration

Klaviyo is an amazing email marketing tool, allowing you to do segmentation on your customers, which was unheard of just a few years ago. What’s interesting about Modern Retail’s integration with Klaviyo is we send the customer's order history from your POS or ERP system, in addition to their email address. This gives Klaviyo unparalleled insight to your customers and their buying preferences. Modern Retail knows how to connect your in-store customers to those placing orders on your website, ensuring Klaviyo has an accurate depiction of your shoppers and their buying habits.

Retailers have relied on MailChimp for over 20 years to send out mass email marketing campaigns to drive business to their store. Modern Retail has used and promoted MailChimp for years and find it to be a favorite amongst our customers. With Modern Retail’s MailChimp integration, you don’t need to struggle to get the email addresses locked up in your POS or ERP system to get synchronized with MailChimp. Modern Retail will handle this synchronization and subscribe/unsubscribe people automatically from MailChimp when they’ve been subscribed/unsubscribed from your POS or ERP system. No more manually uploading email lists to MailChimp, our integration handles it all for you.